Insights from Sofia

Strengthening Europe’s EdTech Ecosystem and the Rising Need for Marketplaces. In February 2025, Sofia became a focal point for Europe’s EdTech community as three major events unfolded: the EEA Learning Lab, the Empowering European EdTech Summit, and the Annual General Meeting of the European EdTech Alliance. Across all three gatherings; the same message emerged: Europe’s EdTech sector is evolving fast, but scaling remains difficult without stronger, smarter distribution infrastructures.

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Esben Trier
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1. EEA Learning Lab; Innovation, Scaling and Trust

The EEA Learning Lab | Sofia Edition brought together EdTech innovators, educators, and founders from across Europe to explore the practical realities of scaling digital learning solutions across borders.

Workshops and discussions covered themes such as localization vs. internationalization, AI risk, trust, evidence of impact, and cross-border partnerships. The collaborative pitches around “scaling, sustainability, and AI/partnerships” highlighted the core obstacles and opportunities EdTech companies face when expanding into new regions.

2. Empowering European EdTech Summit; A Truly Pan-European Forum

The main summit gathered representatives from more than 20 European countries, alongside senior delegates from the European Commission, Council of Europe, UNICEF, Erasmus+ organizations, and national ministries. Bulgaria’s Minister of Education opened the event, joined by executives from leading European learning organizations.

This created one of the most significant EdTech policy–industry meeting points in Europe this year. The agenda touched on AI governance, evidence frameworks, equity in digital access, national procurement strategies, cyber safety, and Europe’s readiness for the next decade of EdTech.

A Deeper Look: Why This Summit Mattered Most

What made the Sofia summit uniquely powerful was the alignment between political leadership and industry needs. Across panels and discussions, it became clear that European countries share the same structural challenges: schools are overwhelmed by fragmented systems, procurement is outdated, and national distributors lack integrated tools for handling both physical and digital learning materials.

Representatives from EU institutions highlighted the need for trusted, interoperable infrastructure. UNICEF pointed to equitable access. Erasmus+ leaders emphasized digital ecosystems in mobility and cooperation. Ministries acknowledged that procurement models cannot keep pace with innovation.

This made Neddi’s marketplace proposition stand out sharply. The idea of a neutral, intelligent platform connecting publishers, EdTech suppliers, distributors and schools directly addresses the gaps that policymakers and industry described. Europe doesn’t just need more products, it needs infrastructure to organize them.

3. EEA Annual General Meeting; Aligning the Ecosystem

The Annual General Meeting of the European EdTech Alliance gathered national EdTech associations to refine shared priorities for 2025–2026. Discussions focused on European policy, AI governance, procurement frameworks, interoperability, and how to support EdTech exports across borders.

A recurring theme was the need for trusted, neutral infrastructures that can help suppliers navigate multiple markets while supporting local stakeholders. Marketplace solutions were identified as a missing layer in Europe’s EdTech ecosystem, bridging the gap between innovation, publishers, distributors, and public procurement systems.

Sofia’s Key Message: Innovation Needs Infrastructure

The future of European EdTech will be shaped by the infrastructure that allows technologies to scale. Neddi’s role becomes central, helping publishers, suppliers, distributors, and schools work through one trusted platform. Europe is ready for marketplaces. Now is the moment to build them.

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